Why Is Search Engine Optimization (SEO) Such A Popular Conversation Subject

Search engine optimization is one of the most discussed and controversial topics on the web today. Also, it's one of the most misunderstood topics.

In its basic form, search engine optimization (SEO) is act of altering a web site so that it does well in the organic, crawler-based listings of search engines.

Now even this quick to the point definition of search engine optimization (SEO) can result in spirited debates about the meaning and intent behind SEO.

And so the question maybe asked, why is SEO this type of popular and controversial topic that triggers so much debate within the SEO community and the typical internet population particularly website owners? In my humble opinion there are 6 reasons why Search Engine Optimization (SEO) has the popularity that it currently enjoys.

1. Targeted Website Traffic - In the event that you ask a large proportion of website owners and people within the SEO industry what is the main factor to a fruitful website business and/or operation. A big percentage of the folks will say website traffic and a lot more specifically targeted website traffic.

Currently on the web, the biggest resource for targeted website traffic on a continuous bases are search engines. On an annual bases stats show that around 75% - 80% of all purchases produced by individuals on the web originally started as a result of a search at a search engine and a large proportion of people who visit websites usually come via method of a search engine. Numbers so dominate cannot be ignored even by the biggest opponents of search engine optimization. Moreover, because SEO is focused on optimizing websites for ranking success related to search engines, it's only natural that people would be thinking about the field and practice of search engine optimization (SEO).

2. SEO Controversy - Search engine optimization (SEO) is one of the most controversial topics concerning internet website operations. The proponents of SEO can say that it provides a viable method for websites to be viewed browsing engines which is essential for any website desiring traffic on the web today.

However, opponents disgusted with SEO also can say that lots of websites achieve high search engine visibility without the utilization of SEO work and that SEO professionals only provide guess work high cost services that offer no assurances for search engine ranking success.

This case, that has some merit concerning the arguments on both sides, generates heated debates between proponents of SEO and SEO opponents on a continuous bases which is fought from a regular bases on forums, blogs, websites and newsletters across the net along side exposure in magazines and on TV.

To put it simply controversy produces attention and whether you like it or hate it, SEO really does supply a lot of controversy. Moreover, so long as search engines play a dominant role in generating targeted website traffic, SEO will continue to be a favorite topic.

3. Money - Search engine optimization is a multi million-dollar business. Search engines generate billions of dollars every year through advertising. Websites earn billions of dollars because of their owners every year via using search engines either through paid advertisements or organic (free) listings browsing results.

It's no surprise with billions of dollars available on an annual bases that anything that may provide an individual or company a competitive edge in the ultra high pace internet world would have been a hot topic for discussion and debate.

Moreover, through a combination of perception and reality that highlights search engine optimization as an integral to increasing internet sales, search engine optimization is just a highly popular topic for decision makers within many companies which provides additional focus on SEO in the commercial world and beyond.

4. No Standard SEO Rules or Regulations - Search engine optimization (SEO) could be referred to as a modern version of the wild wild west. Basically just about anything could be said or done since there are no formal set standards for the as a whole.

Therefore, in a real sense, nobody is really right or wrong concerning any thoughts, comments or decisions concerning SEO techniques and/or methods. Right or wrong is replaced by what is considered ethical by individuals and everyone features a unique group of ethics. What one individual might consider unethical another person might consider completely honest, well intended assistance. This is the reason you've labels such as for instance white hat and black hat SEO within the SEO industry.

5. Search Engines - Search engine optimization was created as a by-product resulting from the development, utilization and popularity of search engines. Without search engines, there is no SEO industry in its current form and format.

As statistics on an annual bases confirm, many the targeted website traffic on the web is generated directly or indirectly via search engines and a very high percentage of internet sales are directly connected to visitors coming from search engines searching for products and/or services source link.

With the dominant role that search engines play on the web and the truth that the success of search engines depend on the capability to provide accurate and reliable search brings about its visitors, successful search engines tend to develop an informal relationship with the SEO industry.

Whereby a quantity of SEO work on websites tends to simply help search engines provide what its visitors are seeking which is top-notch search results.

For this reason, sometimes search engines provides SEO information and SEO recommendations to its visitors directly on the search engines. This helps the SEO industry tremendously by placing the in the forefront of the main people which are enthusiastic about organic (free) search results which are the search engine users searching for something specific and the web site owners who desire found in the search engine results.

6. SEO Mystery - Very little SEO professionals will explain what they do regarding SEO work in detail. Some provides a little SEO information, which is mainly done as marketing efforts for the SEO professionals in forums, blogs and newsletters. Even the e-books and books which are sold only explain SEO in an over-all nature. Search engine optimization (SEO) is truly a mystery to the average website owner and/or people enthusiastic about organic search engine rankings.

This mystery produces a advanced of interest regarding the SEO industry and helps feed the popularity of search engine optimization (SEO).